Rubyta was created upon ancient Southeast Asia, Middle Eastern, and North African philosophies and traditions with the belief that jewellery is much more than an accessory, but individual pieces, we choose to wear that have meaning and have a significant expression of love and inner strength. We create pieces that can be handed down from one generation to another because they are crafted with timeless designs, influenced by modern trends, and represent the perfect balance between luxury, and individuality as a valuable asset they can wear. 

Every story has a beginning. After living in Ireland for over 20 years, Fitri Siregar the founder noticed a scarcity of jewellers who sold gold, platinum and palladium jewellery by gram weight. Gold jewellery has been a symbolic part of many landmark events and even a form of social banking in Southeast Asia, the Middle East, and North African countries. Gifts are given to celebrate a landmark event in a person’s life, like getting married or having children, gifts which will give them a reserve of savings and which also happens to be a secure investment in the current climate. 

Knowing the weight of the gold in an item helps the customer understand the value of the jewellery they are buying. Providing the technology that allows the customer to monitor the value of the item. Help them decide whether if they want to keep it as an asset or an investment. This was one of the driving factors in setting up this business. Fitri sees this as a problem that needs to be addressed through a business.