PRECIOUS METALS IN THE FORM OF JEWELLERY, COINS AND BARS
About Rubyta
Our Mission
At Rubyta, our mission is to bring joy to your everyday pieces that you love wearing and generate savings at the same time in the form of bullion jewellery and accessories that will last a lifetime. We fill the gap between high-quality material and unnecessary mark-ups across the jewellery industry.
Our Story
Rubyta was created upon ancient Southeast Asia, Middle Eastern, and North African philosophies and traditions with the belief that jewellery is much more than an accessory, but individual pieces, we choose to wear that have meaning and have a significant expression of love and inner strength. We create pieces that can be handed down from one generation to another because they are crafted with timeless designs, influenced by modern trends, and represent the perfect balance between luxury, and individuality as a valuable asset they can wear.
Every story has a beginning. After living in Ireland for over 20 years, Fitri Siregar the founder noticed a scarcity of jewellers who sold gold, platinum and palladium jewellery by gram weight. Gold jewellery has been a symbolic part of many landmark events and even a form of social banking in Southeast Asia, the Middle East, and North African countries. Gifts are given to celebrate a landmark event in a person’s life, like getting married or having children, gifts which will give them a reserve of savings and which also happens to be a secure investment in the current climate.
Knowing the weight of the gold in an item helps the customer understand the value of the jewellery they are buying. Providing the technology that allows the customer to monitor the value of the item. Help them decide whether if they want to keep it as an asset or an investment. This was one of the driving factors in setting up this business. Fitri sees this as a problem that needs to be addressed through a business.
What Makes Rubyta Different From Other Jewellery Brands?
We are changing the way people think about jewellery and accessories, we see them as assets that have the power to deal with unexpected expenses and a reserve of savings.
Price Transparency
We transparently disclose the company’s profit margin on each item and clearly show the weight and the real value of the product. We earn a modest fee on each piece sold, which is approximately 25% - 30 % of the precious metal value. This fee includes the design fee and manufacturing cost.
Higher Karat Purity Of Our Materials
We only use the higher karat purity of Gold, Platinum, and Palladium. The 24K Gold we sell is the purest form of Gold, while other jewellery brands generally sell their products at a lower quality of 18k (75% of Gold material).
Certificate Of Authenticity
Rubyta’s Certificate Of Authenticity and integrity guarantees that our jewellery uses the highest standards of precious metals materials and is backed by our Full Lifetime Warranty, enabling customers to exchange or sell back their Rubyta jewellery.
Easy Returns, Exchanges And Buy-Back Guaranteed
If, for any reason, customers are not completely satisfied with their purchase, they may return it for a refund in its real-time value with a 10% buyback fee, and an additional 5% assaying fee if they return an item to Rubyta without its Certificate of Authenticity.
The Ability To Monitor It’s Value In Real Time
To process all transactions to buy and sell, our pricing system is designed to have the ability to track the value of the jewellery once purchased or exchanged, similar to an investment portfolio. The price based on the real-time value of the Gold International Standard and the Gold Weight Value on each item.